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Why SEO MattersSearch Engine Optimization(SEO) is the process of making web pages/sites search engine friendly resulting in improved search engine visibility and incremental traffic. |
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SEO News
Online SEO News
Search Engine Watch - Latest
Google Maps Adds Emergency Alerts
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.
Con Artist Shares Inside Story of Google Pharmacy Ad Sting
In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture for Google.
Measuring ROI: How to Collect Meaningful PPC Conversion Data
Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.
SEO Chicks Competition - Win a ticket to SES London!
SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is your chance to win a ticket to SES London
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
Yahoo Search, Display Revenues Dip in Q4 2011
Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.
Google+ Drops Age Restriction, Now Accepts All Teenagers
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.
How Google+ Could Threaten Google's Core Search Business
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn't degrade core search functionality or sully searcher trust in what is the most utilized search engine.
YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
Yandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service that lets users tag other people.
Online search engines news
ISEdb.COM
Google+ mucks up Google Search
Google + Results in Google Search evokes protest. Is Larry Page tweaking Google's long term models to maximise its ad revenue?
5 Tools to Help You Manage and Grow Your Social Media Effort Online
80% of Americans use a social network site, and they spend more time on Facebook than any other United States based website. Businesses of all sizes and across all industries have wholeheartedly embraced the social media phenomenon. More than 70% of businesses polled reported website traffic increases once they implement a social media marketing plan. [...]
Small Businesses and SEO – A Luxury or a Necessity?
This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly be a worthwhile endeavour to seek the [...]
Now You Can Facebook While Driving
The Mercedes Benz SL 2013 could soon permit drivers to go social with Facebook, Google and Yelp while driving.
3 Small Business SEO Tips To Help Harness The Power Of The Internet
The internet is a gold mine of opportunity for today’s small business owner looking to generate more sales. Billions of dollars are exchanged each year through e-commerce and other online business sites and small businesses are accounting for a lot of that cash. The internet has made shopping so easy, you don’t even have to [...]
Getting Back to Google’s Roots
We use Google every day, increasingly for more things unrelated to searching the web. As Google+ begins its slow takeover of the social media world, let’s go back to Google’s roots: Search. At the heart of Google’s sleuthing abilities is your knowledge of their sneaky search secrets. So often we throw a word or phrase [...]
2012 may see online TV and Streaming Video Boom
More and more companies are now investing in audio visual content creation as internet biggies ready themselves for online television and streaming video services.
5 Link Building Best Practice Tips
Once keywords have been researched and implemented naturally into the content of every page of a website, the next step of an SEO campaign is to build quality inbound links that point back to the website. These inbound links establish trust with the search engines and build brand visibility and improve website traffic over time. [...]
How to Improve Local SEO Efforts
Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more [...]
You Tube Looses Soul, Becomes Google Tube
You Tube redesign has made it unpopular with users, not only because it has removed several features, but because its channel partners generate very little interesting content.
