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Why SEO MattersSearch Engine Optimization(SEO) is the process of making web pages/sites search engine friendly resulting in improved search engine visibility and incremental traffic. |
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SEO News
Online SEO News
Search Engine Watch - Latest
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Life After Google Penguin – Going Beyond the Name
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.
7 Time-Saving Google Analytics Custom Reports
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.
Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.
Embattled Yahoo CEO Leaves With $7 Million After 5 Months
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
5 Vital Facebook Reports Every Community Manager Should Know
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.
Yahoo Genome Brings Big Data to Advertisers
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
Online search engines news
ISEdb.COM
Facebook to Open Storefront …. its Apps!
With a $100 billion valuation to justify Facebook has been under investor pressure to increase revenue streams. Last month Silicon Valley’s VC firms like Accel Partners and Andreessen Horowitz, and Wall Street biggies like Goldman Sachs recommended that Facebook start off its online stores like eBay and Amazon. Facebook it appears is taking the investors [...]
How to Engage and Keep Social Media Followers
Some businesses are so concerned with getting social media followers that they forget that what’s really important is keeping these social media followers. Social followers aren’t locked into any kind of contract. It’s just as easy to unfollow a brand in social media as it is to initially click the “Like” or “Follow” button. The [...]
Edu Search Moves Away From ‘Wild Google Chase’
Students and other focused users have started depending on smaller dedicated education centric search engines or apps
Mobile users are slowly taking over social media as smart phones,texting and aps downloads become order of the day.
Mobile and Search push Digital Ad Growth
A PwC report for IAB shows a high 22% growth in digital adverising and a explosive 3 fold growth in the mobile segment
Will Facebook Move To The Commercial District?
Will Facebook convert its social relationship website into a bustling e commerce mega store ? Revenue stream compulsions post IPO !
How a Small Business Should Approach SEO
Due to the size of the company, small businesses tend to be more limited with their marketing budget and are slower to get into the online marketing game. They “get” traditional media and have built their business based on referrals, word of mouth, direct mail, flyers, coupons, ads, etc. Due to limited time and resources, [...]
Measuring Natural Keyword Traffic in the Age of (Not Provided) Secure Search
Dear Jill, Keywords Unavailable (Not Provided) jumped from 12% to 22% in March. What does Google want us to do? Two sites I manage jumped from an average of 12% keywords not reported (January and February) to 20% and 26%, respectively, in March. Google Webmaster Tools (GWT) queries reports only 40% of all of the [...]
Can Micropayments succeed for online content ?
Can online micropayments for content be succesful after the mobile world and Kindle and iTunes have shown the way. ?
In July 2011, Google released Google+, and it’s been growing at a rapid pace every since. While many have been shy to jump on the bandwagon, businesses are finding that this might be the perfect social network. While Facebook is social, it reflects a more personal image as opposed to business. LinkedIn, known for being [...]